Premiere Digital expands EMEA presence with BBCS, Vubiquity execs

Media services, technology and distribution outfit Premiere Digital is launching its activities in the UK and has made a trio of hires and promotions as it set the goal of expanding its business further in the EMEA region.

Vubiquity executive Michele Edelman has been hired as head of growth, while former BBC Studios and Endemol Shine exec Abigail Hughes has been hired in the UK and will be overseeing the EMEA region as VP of growth.

Jeff Goldman has meanwhile been promoted to SVP of growth and development.

Edelman will be responsible for Premiere’s mission and vision as well as positioning it for the future of digital distribution and media services, focusing on the company’s core competencies of media services, distribution, and supply chain SaaS tools and technology Storefront and PDX.

Prior to her time at Vubiquity, she was a long-time executive at Warner Bros. in home entertainment and digital distribution. At Premiere she will oversee the sales and marketing teams and report to Steve Rosenberg, chief commercial officer.

In her newly created role, Hughes, who has worked for BBC Studios, Sony Pictures Entertainment and Endemol Shine, will lead Premiere Digital’s global expansion in Europe, based in Cambridge, England.

Goldman previously worked with 3 Ball Entertainment as chief business officer, and Eyeworks, now a part of WB International Television, where he was responsible for multiple business tracks.

“Knowing our products were well received in the market with customers was our priority, so Premiere has been on the ‘silent’ rise. Now is the right time to expand the organization and make this announcement. I want to congratulate everyone stepping in and taking on new roles,” said CEO Mark Lazar.

“With the rapid growth of our supply chain products, we realized a world-class team to develop, market and sell them on a global scale is what we needed,” said CCO, Steve Rosenberg. “We’ve brought together collective knowledge and years of combined experience into one place, and I’m excited for what comes next.”