Endemol Shine starts ‘Domino Effect’ competition format with YouTube talent

Lego Masters US producer Endemol Shine North America (ESNA) is moving into the dominoes game.

The Banijay-owned production division has struck a deal with YouTube domino star Lily Hevesh and is developing a first-of-its-kind domino art competition series with the artist, whose online channels have garnered more than a billion views.

Domino Effect is described as “a supersized unscripted competition series”, which will be taken to market in the coming weeks, according to ESNA.

“Lily Hevesh is truly an innovator in every sense of the word and she has helped make domino art a wildly popular global sensation,” said Sharon Levy, president of unscripted & scripted TV at Endemol Shine North America.

“We are thrilled to be teaming with Lily to topple onto television with mesmerizing and mind-blowing domino builds where one slight move can be the difference between ultimate victory or pure disaster.”

Hevesh added: “It is very exciting knowing that this domino competition show will introduce families to this incredible art form. Building off the success of Endemol Shine’s Lego Masters, I know the show is in the best hands and I can’t wait to get going.”

Hevesh recently launched her own line of toppling dominoes and shares a 2017 Guinness World Record for largest domino circle field. She has also worked on movies such as Collateral Beauty, TV shows including Saturday Night Live and helped launch Katy Perry’s Witness album with a special domino build.