MIPTV’s digital plans for 2021 revealed by Reed Midem

Reed Midem have unveiled plans for Digital MIPTV, moving the annual spring market online for a second year in a row.

The event, now on its 58^th edition, traditionally brings together distributors, producers, buyers and commissioners of drama, doc, kids, factual and formats programming in Cannes, France, for a week of business meetings, conferences and global networking.

However, the event first moved online last year, then rebranded as MIPTV ONLINE+, due to the global pandemic. Reed Midem have once again organised a virtual event, taking place from 12-16 April and connecting the MIPDoc and MIPFormats communities for the first time via a one-to-one matchmaking platform.

Digital MIPTV will offer three levels of participation, including a ‘digital pass’ for all genres, offering access to the online market and a full week-lomg programme of speed meetings, workshops mentoring, market intel, conferences, breakout sessions and networking.

‘One-to-One Distribution Market’ level will meanwhile offer from 13-15 April, providing access to documentary, formats and factual distributors and buyers. The similar ‘One-to-One Coproduction & Development Forum’ will run on the same truncated dates, giving access to documentary, formats and factual producers, distributors, buyers and commissioners.

Programme highlights include the Fresh TV, Glance and high-profile keynotes, as well as the MIPDrama buyers screenings and MIP Sustainable Development Goals Award.

Reed Midem will also run the fourth season of Canneseries in parallel with Digital MIPTV, with the international series festival still due to take place as a physical event from 9-14 April.

“Reed Midem was at the forefront of the transition to digital markets beginning with MIPTV 2020.  As we come full circle this April, we are taking our digital market learnings from the last 12 months and applying them to Digital MIPTV,” commented Lucy Smith, deputy director of Reed MIDEM’s television division. “Even as we are looking forward to getting back to physical markets, digital has a big part to play in the future.”