XTR launches global non-scripted AVOD Documentary+

Documentary+, a new non-scripted AVOD platform from US-based XTR and the late Zappos founder Tony Hsieh, has launched.

The service is available for free around the world and promises a large curated collection of feature-length and short documentary films from the likes of Spike Jonze, Terrence Malick, Kathryn Bigelow, and Werner Herzog.

The streamer is a joint venture between non-fiction film studio XTR and Hsieh, who invested US$17.5 million in Documentary+ before he died in November 2020.

Documentary+ doesn’t launch with any exclusive content, but XTR has highlighted titles such as the Michael Jordan biopic One Man and His Shoes and classics including The Imposter and the Oscar-winning Born Into Brothels that it hopes will appeal to viewers. The company will also look to acquire content at the 2021 Sundance Film Festival, with it also showing eight features at the show.

XTR has backing from major industry figures ranging from former AOL CEO Tim Armstrong to the legendary TV writer and producer Norman Lear.

Bryn Mooser, the CEO and co-founder of Documentary+, said: “There has never been a more exciting time for nonfiction — we’re seeing visionary new directors emerge and streaming has given documentary films wide new global audiences.

“With Documentary+, not only are we building a home for some of the best documentary films of our time, but we’re giving filmmakers another option for distribution as competition continues to increase.”