UK’s Silverlining hires Imagina alum Esther Agraso, with pre-sale gap funding push

UK distributor and production funding broker Silverlining Rights has appointed ex Imagina exec Esther Agraso as a sales associate, with a focus on pre-sales to raise gap funding.

Agraso is the former head of sales at Imagina International Sales, an arm of the MediaPro Group and will look after a range of territories for Silverlining, including Spain, Portugal, CEE, CIS, Latin America and Spanish-speaking US.

She has already inked her first deal for Silverlining, selling a package of programmes to Portugal’s SIC, which owns several television channels. Rights cover FTA and pay-TV for shows including The Rise And Fall Of The Spanish King (1 x 30-minutes from Spun Gold) and the 1 x 60-minute The Hunt For Britain’s Slave Gangs, among others.

“I’m thrilled to join such a dynamic and experienced team,” commented Agraso, who joins with more than 20 years experience in content production and international distribution, having served at Boomerang TV, before joining Imagina.

“The titles on the Silverlining slate are fresh and exciting and I can already see huge potential for further sales in the regions I will be looking after,” she said.

“Esther is extremely well-connected in these markets,” added Silverlining MD Bethan Corney. “In addition to handling the sale of readymades into these territories, we’ll be utilising her expertise to push pre-sales of key titles where we are tasked with raising gap funding to get programmes fully funded and into production.”