Discovery+ links with news brand NowThis on Earth Day-focused ‘Action Planet’

Discovery+ has linked up with mobile news brand NowThis on a new series to market Earth Day.

Action Planet is being produced by the news firm’s NowThis Earth division and will highlight the work of environmental campaigners including Jane Fonda, Matt Damon, Joseph Gordon-Levitt, Adrian Grenier and Greta Thunberg.

It is made up of 8-12 minute episode, with each featuring an interview with a celebrity activist talking about organisations that they have co-founded or support.

The show will be part of a month-long series of programmes for Discovery+ around Earth Day, with Expedition Deep Ocean, First To The Top Of The World, and Chasing Ocean Giants also on the slate.

Earth Day has prompted other streamers to launch new natural history shows, with Apple TV+ also recently unveiling new programmes focused on the occasion, including a BBC Studios wildlife documentary narrated by David Attenborough.