Amazon expands Italian reality push with Ferragnez series

Chiara Ferragni Unposted

Amazon Prime Video has commissioned a new Italian original reality show, The Ferragnez – The Series, following the daily lives of online influencers Chiara Ferragni and Fedez.

The eight-part unscripted series is being produced by Banijay Italia for Amazon Studios and will launch exclusively on Prime Video in December 2021.

Ferragni is a digital entrepreneur and fashion icon with more than 24 million followers on Instagram, and was crowned number one in the “Most Powerful Influencers in Fashion” list by Forbes. Fedez, meanwhile, is a musical artist with over 60 platinum records and 12 million Instagram followers. He was also a contestant on season one of Amazon Original series Celebrity Hunted – Caccia all’Uomo.

The couple, also known as the Ferragnez, will open their doors to audiences and fans, giving exclusive access behind the scenes of their everyday lives, from Fedez’s first participation in the world famous Sanremo Music Festival to the birth of their second child, Vittoria.

“The last year has been full of emotions in both our professional and personal lives,” explained Chiara Ferragni and Fedez. “This past year saw the Ambrogino d’Oro award, the Sanremo Music Festival, Vittoria’s birth, the start of the pandemic which, like for everyone, is continuing to impact our daily lives. The past year has also allowed us to take the time to work on ourselves as a couple and as a family. It has been a year that we will never forget.”

“This new fantastic Italian Amazon Original production is the latest example of our commitment and investment in the Italian creative community,” said Georgia Brown, head of European Originals, Amazon Studios. “I am sure The Ferragnez – The Series will entertain Prime Video’s audiences in Italy and around the world by offering an unprecedented perspective on this iconic couple.”

This series continues the ongoing collaboration the couple have with Amazon Prime Video. Fedez is a social brand ambassador for Prime Video in Italy, while Celebrity Hunted – Caccia all’Uomo was the first Italian Amazon Original show. He also hosted the first season of LOL: Chi Ride É Fuor on the streamer.

Chiara was meanwhile one of the judges in the first season of Making The Cut, the Amazon Original fashion competition presented by Heidi Klum and Tim Gunn, and is the star of the documentary Chiara Ferragni Unposted, which is exclusive to the streamer.