IMDb TV orders Play-Doh format from Hasbro’s eOne

Sarah Hyland (CC: iDominick)

Amazon’s IMDb TV has continued its original programming push with the commission of family competition special, Play-Doh Squished.

The one-hour, holiday-themed special is hosted by US actress Sarah Hyland and is from Amazon Studios and Entertainment One (eOne), which is owned by Play-Doh owner Hasbro.

The format will feature three teams of two kids and two adults as they face “a series of fun and highly entertaining physical and creative challenges” with the squishy playstuff.

It premieres exclusively on the streamer in the US on 10 December, with the winning team taking home  cash prize.

Executive producers include eOne’s Tara Long, Mark Herwick, Madison Merritt, and Allison Berkley. Shye Sutherland Sharp is an executive producer and the showrunner. Hyland, who serves as host, judge, and executive producer, is repped by WME, Richard Konigsberg, The Lede Company and GTRB.

IMDb TV has been ramping up its originals recently, with upcoming court program Judy Justice, heist drama Leverage: Redemption, a Bosch spin-off, and the comedy series Sprung, among others.

The commission is the latest show inspired by a Hasbro brand. In January, eOne revealed it was in development on a scripted TV series based around the classic board game Risk.