Beyond Rights adds Tin Roof & Hat Trick alum for AVOD and Nordics

Sarah Bickley

Australia- and UK-based distributor Beyond Rights has appointed an exec from Tin Roof Media to oversee its AVOD business and sales into the Nordics.

Sarah Bickley becomes SVP of sales at the Pooch Perfect firm, with a remit across the Nordics region and for the digital exploitation of the company’s catalogue, with an initial focus on expanding its business with AVOD platforms.

Bickley was previously responsible for distribution of shows from Tin Roof firms Blink Films and Outline Productions, including helping to secure deficit funding for unscripted content.

Prior to that, she spent more than 15 years at Hat Trick International, selling scripted, factual and formats to a variety of territories including Scandinavia, France, the US and Canada, as well as to global SVOD platforms.

Kate Lewellyn-Jones, CEO at Beyond Rights, said: “Sarah brings such fantastic depth and breadth of experience, derived from working with both distributors and producers, so will undoubtedly prove to be a real asset as we continue to expand the Beyond Rights business.

“We are especially pleased to now have a senior executive who can really focus on the increasing digital opportunities for our catalogue. We are already growing this area of our business, but Sarah will quickly help us take it to the next level, making sure all our IP is fully optimised.”

Bickley added: “The company has a rich catalogue, enviable roster of producer partners and an enthusiastic and close-knit team that revels in being part of a wider international group. The fact that the team is also mostly back working in the office has proved a real bonus for me in my first few days.”

Beyond Rights was formed following the merger between TCB Media Rights and Beyond Distribution in July 2020.