Viaplay takes DreamWorks Animation streaming rights in NBCU deal

Dragons: The Nine Realms

NENT Group SVOD Viaplay has taken exclusive streaming rights for more than 400 episodes from kids and family series, including several DreamWorks Animation shows, after inking a deal with NBCUniversal Global Distribution.

Starting in spring 2022, Viaplay will have exclusive streaming rights to NBCUniversal’s children and family portfolio across the Nordics, Netherlands and Poland.

The multi-year content deal with NBCU includes TV spin-offs from several hit DreamWorks movies, with shows including Madagascar: A Little Wild, Dragons: The Nine Realms, Dragons Rescue Riders: Heroes Of The Sky, Abominable & The Invisible City and The Croods: Family Tree.

It also gives Viaplay the rights to DreamWorks feature films such as Shrek and Kung Fu Panda.

Other non-Dreamworks series included in the deal are the Charles Dickens-inspired comedy-drama Dodger and the new Peacock musical comedy Take Note.

Filippa Wallestam, NENT Group chief content officer, commented: “In our broad markets, we want Viaplay to offer something for everyone. The characters from DreamWorks Animation franchises such as Madagascar and How To Train Your Dragon are favourites of younger viewers around the world.

“We’re proud to become the exclusive home of new series featuring these instantly recognisable figures – both across the Nordic region and in our newest markets: Poland and the Netherlands.”