Sales Talk: StudioCanal’s Beatriz Campos on Belgian shows & the power of multi-windowing

Buyers, hungry for new content, are making their way to the UK capital for meetings, presentations and drinks – or logging on from across the globe – all this week, as London TV Screenings gets underway.

With so many new productions being showcased, TBI has been checking in with execs from international distributors of all sizes as they share the best new shows on their slates, along with the top trends to watch out for in 2022.

Infiniti

BEATRIZ CAMPOS, SVP GLOBAL SALES AND PRODUCTION FINANCING, STUDIOCANAL

What’s your standout show for London Screenings and why?

We are very excited to present Infiniti, a very international production produced by Empreinte Digitale for Canal Plus. A visually striking thriller blending crime and sci-fi, with a thought-provoking plot, a French astronaut and a Kazakh cop set out to solve a mind-bending paradox navigating between the desert and the deep silence of outer space.

What show are you most looking forward to in 2022 (not including your own)?

I am very much looking forward to seeing the TV adaptation of Sally Rooney’s novel Conversations With Friends after the success of Normal People.

What single distribution trend will define the next 12 months?

The power of multi-windowing, with the increase of digital platforms which need different set of rights, along with a very competitive landscape is allowing local markets to have content that co-exists across both linear and non-linear windows.

Conversations With Friends

Three words to describe the global distribution industry right now are…

Talent-driven. Demanding. Competitive

Which country’s programming will boom this year & why?

From our European point of view, there are very good productions coming from Belgium. StudioCanal has joined the development on three very strong Belgian and Dutch series that we are very confident will resonate with international audiences.

Rewind to this time in 2018. You have the same knowledge as you do now – what would be the first thing you’d do?

The pandemic really showed us the value of having such a strong library which is in excess of 1000 hours. However, in hindsight, our 2018 selves would have worked on building an even more extensive catalogue to cope with the huge demand for high level content.