Sales Talk: Endeavor Content’s Prentiss Fraser on ‘Curb’, Korea & opening AVOD windows

Prentiss Fraser

Buyers, hungry for new content, are in the UK capital for meetings, presentations and drinks – or logging on from across the globe – for London TV Screenings all this week.

With so many new productions being showcased, TBI has been checking in with execs from international distributors of all sizes as they share the best new shows on their slates, along with the top trends to watch out for in 2022.

PRENTISS FRASER

EVP OF TELEVISION DISTRIBUTION, ENDEAVOR CONTENT

What’s your standout show for London Screenings and why?

Our spring slate this year is really strong: Tokyo Vice, Killing Eve S4, Life & Beth and Wolf Like Me, but I’m really excited for Conversations With Friends to come out as the casting is amazing and Element Pictures and Lenny Abrahamson have created another stellar piece of work from Sally Rooney’s novel.

What show are you most looking forward to in 2022 (not including your own)?

I’m keeping my fingers crossed for another season of Curb Your Enthusiasm this year!

What single distribution trend will define the next 12 months?

Premium content moving into the AVOD space as a first window opportunity is definitely a space to watch this year.

Three words to describe the global distribution industry right now are…

Exciting, evolving, entrepreneurial.

Which country’s programming will boom this year & why?

Korean content will continue its boom trajectory and there is definitely untapped potential across South East Asia as well.

Rewind to this time in 2018. You have the same knowledge as you do now – what would be the first thing you’d do?
Travel more!