Pluto TV expands into Nordics

Paramount’s FAST service Pluto TV today expanded to the Nordic market with launches in Sweden, Denmark and Norway in partnership with Nordic Entertainment (NENT Group)/Viaplay.

For the first time, Paramount’s FAST offering will launch in combination with a local AVOD service, NENT Group’s Viafree, bringing a more comprehensive free streaming experience to audiences in Sweden, Denmark and Norway. Following the launch, Viafree will be phased out as a stand-alone service.

Pluto TV unveiled a programming line-up that features more than 70 channels that are now live in each country.

For the first time internationally, Pluto TV in the Nordics will offer live sports. Mixed martial arts outfit Bellator MMA will have a dedicated channel streaming all 2022 fights exclusively in the Nordics, with many fights streaming live.

Pluto TV has also partnered with World RX to offer all 2022 live events and library races from the FIA World Rallycross Championship through a dedicated channel, available in Denmark and Norway from July 1.

Viafree content on the combined offering will meanwhile give the service a more local flavour with a line-up that includes Lyxfällan/Luksusfellen/Luksusfælden (Luxury Trap), in Sweden, Denmark and Norway, Svenska Truckers (Swedish Truckers) and Svenska Hollywoodfruar (Swedish Hollywood Wives) in Sweden, Familien fra Bryggen (The Kesslers) and MasterChef – Danmarks Største Madtalenter (MasterChef) in Denmark and Eventyrlig Oppussing (Amazing Makeovers) and celebrity cooking show Camp Kulinaris (Camp Kulinaris) in Norway.

In both Denmark and Norway, audiences can stream a channel featuring reality format Paradise, which will become available later this month, with new episodes released weekly, following the show’s premiere on Viaplay streaming service.

Pluto TV will offer dedicated channels featuring The Hills, Catfish: The TV Show and Ex on The Beach. Comedy Central shows such as a dedicated 24/7 South Park channel and Nickelodeon kids shows such as PAW Patrol, SpongeBob SquarePants, Dora the Explorer and iCarly.

Tom Ryan, president and CEO, Paramount Streaming, said that “Pluto TV launched with a mission to entertain the planet and today’s highly-anticipated launch in the Nordics brings us another step closer to achieving our goal.”