Albert launches new tool to promote ‘planet friendly’ storytelling

Carys Taylor

BAFTA-owned Albert, a UK film and television sustainability organisation, has unveiled a new tool to help those working in editorial in to consider new ways to bring climate storytelling into their programmes. 

The tool, which is housed on the Albert website, allows users to choose their programme’s genre before answering a series of questions which then indicate how ‘planet friendly’ their programme is. Throughout their journey, users are also presented with inspirational case studies, reports and impact study findings to further inform their programme ideas.

The tool has been created to support the industry, following the announcement of the Climate Content Pledge. Launched at COP26, the pledge was signed by the CEOs of 12 broadcasters and streamers in the UK and Ireland who committed to doing more and better climate storytelling on screen. Alongside the tool, Albert offers free editorial training to anyone in the industry and an annual ‘Subtitles To Save The World’ report, which uses subtitling data from the UK’s broadcasters to better understand the prominence of climate change – and related subjects – on our screens.

Carys Taylor, director of Albert, said: “Our industry’s biggest opportunity to tackle the climate crisis is through the content we share on screen. Not only can we support audiences to navigate this complex issue but we can explore themes and subjects which are more relevant to audiences than ever.

“We know audiences want this and for content creators and broadcasters to be relevant they’ll need to consider how their stories are impacted by the issue of all issues. This tool helps them to do that. Whether it’s a storyline about a career change, a home improvement show or sports coverage – climate stories can touch us all.”