LA-based insight firm Vault AI bolsters execs with NRG, Paramount alums

AJ Giovannetti

LA-based consumer insight outfit Vault AI has expanded its senior exec ranks with a raft of new additions, including a Paramount Pictures alum.

Ethan Titelman becomes president of client solutions having previously worked at the US-based National Research Group (NRG). He will now lead all client relationship interaction for the AI-powered research company, with a focus on theatrical and streaming.

Luke Schoknecht is now chief marketing officer, and fellow NRG alum AJ Giovannetti – who also previously worked at Paramount – becomes SVP of product strategy, with immediate effect.

Giovannetti will develop new products that use the company’s proprietary databases, machine learning technology and data science expertise. Also joining the team is Rich Calabrese, who becomes executive director of insights and strategy.

Vault AI was founded in 2015 and uses data to provide insights for streamers and networks that are designed to enable “better and quicker” content decisions across production, development and marketing. The platform claims to help forecast audience insights such as demand, demographic breakdown and core drivers without needing to rely on consuming surveys and focus groups.