Cineflix Rights hires All3Media Int’l exec for FAST push

Marcella

UK distributor Cineflix Rights has appointed All3Media International exec Mike Gould to the newly created position of SVP of digital, with a remit to lead its soon-to-launch FAST strategy.

Gould will be responsible for selling long and short form content across all digital platforms, with responsibility to lead Cineflix Rights’ plans to launch direct-to-consumer FAST channels later this year.

He joins Cineflix Rights on 6 October, reporting into CEO Tim Mutimer, having most recently been VP of global digital partnerships at All3’s sales arm, where he was responsible for growing the distributor’s digital platform partnerships including its AVOD and FAST distribution strategy and managing the day-to-day of all self-publishing activity.

Prior to All3Media International, Gould worked in digital distribution and partnerships at Endemol Shine Group, as well as a digital partnerships position at BBC Studios.

“Cineflix Rights’ slate is packed with long-running brands which audiences love and we work closely with our partners to window our key programming,” said Mutimer, whose catalogue includes hits such as Marcella, Coroner and Richard Hammond’s Workshop.

“With Mike on board we plan to expand our AVOD business and take direct control of our FAST activity to grow it strategically,” he continued.

“Mike is going to be a fantastic addition to the Cineflix Rights team—his enthusiasm, experience, and track record make him the perfect person to lead our digital strategy.”

Distributors have been shifting rapidly into FAST over the past 12 months, with companies such as ITV Studios, All3Media International and Banijay Rights expanding their activity following the tech’s success in the US.

Last month, Canada’s Blue Ant Media promoted two execs to help support its ongoing FAST expansion, following the launch of four new FAST channels in the US and Canada, including HistoryTime last week.