‘The Liberator’ firm Trioscope hires COO to lead expansion

The Liberator

US hybrid animation prodco Trioscope Studios has appointed Joe Snowden as chief operating officer.

In his new role, Snowden will lead and manage all operations of Trioscope’s multi-departmental team and the company’s further expansion. Most recently, he served as the chief growth officer at Luckie, where he built the marketing solutions agency’s business development and marketing programs.

Prior to joining Luckie, Snowden was chief strategy officer at the marketing firm Deveney, where he was responsible for all aspects of the company’s operations with a focus on profitability and sustainable operations.

In addition to holding several corporate CMO positions, Snowden founded McRae Communications, an integrated marketing firm whose clients included Triumph Motorcycles and GE Power Systems.

Joe Snowden

Last year, Trioscope raised $5.25m in investment from companies including venture capital firm Bitkraft Ventures and Sony.

The money was to allow Trioscope, the prodco behind Netflix series The Liberator, whose proprietary technique marries live-action human performance with animated environments, to expand its US and worldwide business and focus on boosting its original IP and content.

Trioscope was formed by producers L.C. Crowley, Greg Jonkajtys and Brandon Barr in 2020 with Trioscope Europe launching in December of that year as a joint venture with Polish visual effects studio Juice. Barr previously told TBI that the Trioscope technique “excels at releasing the hounds, as it were, on projects of epic scope and scale.”

At the same time as Snowden’s hire, the company also named Kyle Hoedl as chief marketing officer, with both execs reporting directly to Crowley.