Ex-Sony Pictures TV president Jeff Frost launches new prodco, inks first-look deal

Jeff Frost

Jeff Frost, who recently stepped down as president of Sony Pictures Television Studios, has founded a new production company, Bristol Circle Entertainment.

Frost has also inked a first-look deal with his former employer, under which he will executive produce the recently announced untitled Apple TV+ project from Vince Gilligan.

The veteran exec plans to develop original scripted content for all platforms, through Bristol Circle Entertainment, where he will be joined by fellow Sony alum and former executive assistant, Roosevelt Brown, who will serve as development executive at the new company.

Frost announced his exit from Sony Pictures Television in June following a 15-year stint with the company. He first joined from ABC Studios in 2008 and was promoted to president in 2015, after Sony CEO Tony Vinciquerra named the exec to replace Jamie Erlicht and Zack Van Amburg when they departed to join Apple.

He had led the division, initially with co-presidents Jason Clodfelter and Chris Parnell reporting into him. They oversaw creative while Frost led on business. Parnell then also departed to Apple in 2020.

During his time with Sony, Frost was behind shows including The Boys on Amazon, Woke on Hulu, Netflix’s The Night Agent and Platonic at Apple TV+ as part of a shift away from broadcast TV.