Nippon TV & Sera Film birth ‘Baby Shower’ from format co-development pact

Baby Shower

Japan’s Nippon TV and Turkish production and distribution firm Sera Film have unveiled Baby Shower as the new format to emerge from their co-development partnership.

The two companies teamed up in April to create a new unscripted title for the global market and will be offering studio game show format Baby Shower for the first time at this week’s MIPCOM in the hope of having it adapted into international versions.

Baby Shower will see baby shower parties taken to a completely new level where two groups of expectant parents, family, and friends join forces to tackle games to win prizes of baby items.

The format is about showing emotional support for expectant parents, while making them feel that they are not alone in welcoming and raising children. Various baby items are enlarged to massive proportions, to simulate the fact that things look enormous from children’s eyes.

Two groups, each supporting a different family, compete against each other in five unique rounds with the aim of winning as many prizes as possible for the expectant mums and dads, who are giving commands to the group.

Sayako Aoki, sales and licensing, International Business Development, Nippon TV said: “We have started this partnership with Sera Film hoping to combine Turkish storytelling with the creativity of Japanese fun and crazy game shows, in order to produce a never-seen-before format that is relevant to any viewer across the world.

“This is exactly what we have done with Baby Shower and the idea came about through numerous discussions between the two companies.”

Idil Belli, MD at Sera Film, added:  “Co-developing Baby Shower together with Nippon TV was both an exciting and fulfilling experience for us. We firmly believe that the format has universal appeal. Who wouldn’t want to earn prizes while having fun participating in friendly games?

“I say ‘friendly’ but, since it involves earning prizes for their children, the families can get very competitive during the plays at the same time. The format also has the flexibility to be adapted to different broadcasting and scheduling requirements.”