MContent strikes Allrites catalogue deal

Karl Lagerfeld Kaiser of Fashion

Tokenised Content marketplace MContent has acquired more than 50 hours of scripted and unscripted programming from Singapore-based Allrites.

Shows picked up as part of the agreement include Karl Lagerfeld Kaiser of Fashion, Born2Race, A Chance In The World, Rise Of The Trolls, ‘Carbon Nation and Foul Play.

The series and documentaries included in the deal will feature on MContent’s web3 video streaming platform, which it calls “the world’s first ‘Watch2Earn’ platform” and was created with the purpose of seed funding, incubating and curating film makers and content producers around the world.

The catalogue deal puts MContent on track to offer more than 1,000 hours of content on the platform by the beginning of 2023.

The business also produces original content in house and through commissions and co-productions with third party partners focusing on a Gen Z audience. Its original titles include documentaries and series such as Beirut After The Blast, Blockchain Life, Web3 Wonderland, metaverse dating show Game Of Love, Qatar Before Kickoff’ and F1 fan documentary Pit2Paddock.

Phil McKenzie, CCO at MContent said that the deal will help the company “reach the scale of catalogue we require as quickly as possible. This quality content will sit alongside the many titles we are acquiring and originals we are commissioning and producing in house”.