Endemol Shine Brasil has rehired Allan Lico, who is returning to the Banijay-owned company as creative vice president.
Lico previously served as director of digital and branded content from 2015 to 2019 and rejoins the production and distribution giant after a stint as head of Bandplay, Grupo Bandeirantes’ streaming app.
In his new role at Endemol Shine Brasil, Lico will oversee the studio’s productions, including MasterChef Brasil, Love is Blind, The Masked Singer Brasil, All Together Now, Rio Shore and Survivor. Directors Bruna Barbosa and Guilherme Schutze, as well as a creative team, will now report to Lico.
“Allan was a key member of the Endemol Shine Brasil team from 2015 to 2019 and here we have the custom of always keeping the doors open so that employees can return when new opportunities open up,” said Endemol Shine Brasil CEO Nani Freitas.
“Lico returns at this time with a lot of additional experience, which will only increase the department’s creative power. His arrival will be essential for this new phase of the company, which is thirsty for new challenges.”
“I arrive with a lot of focus and am eager for innovative possibilities with each of our projects. I already have several ideas and I am sure that we will push Endemol Shine Brasil even further,” added Lico.