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News round-up: Paramount+ launches in Germany, Austria & Switzerland; ITVX debuts in UK; Channel 4.0 orders ‘Get In The Van’
Paramount+ launches in Germany, Austria & Switzerland
Global streaming service Paramount+ has launched in Germany, Switzerland, and Austria today, with the SVOD now live in 45 markets.
Subscribers will gain access to original content including Star Trek: Strange New Worlds, The Man Who Fell To Earth and Yellowstone, with titles from across brands including CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, SHOWTIME and the Smithsonian Channel.
Local content headed to the service includes German originals such as Der Scheich, Spotlight and Simon Beckett’s Chemistry Of Death.
Marco Nobili, EVP and international GM of Paramount+, said: “There is no doubt 2022 has been the year of global expansion for Paramount+.
“With the latest launch in Germany, Switzerland and Austria, and France last week, we are now streaming in key markets in North America, Latin America, Europe, Asia, Australia and soon in India. With our unbeatable content offering to entertain the entire family, deployed across such a vast footprint, we are well-positioned to continue our momentum in 2023.”
ITVX debuts in UK
ITVX, the new UK streaming service, has launched today.
The integrated AVOD and SVOD streaming service will debut much of its new content months ahead of ITV’s linear channels, with highlights including cold war drama A Spy Among Friends, teen series Tell Me Everything and period piece The Confessions Of Frannie Langton.
Jane Stiller, ITV’s chief marketing officer said:“Across the board we have really focused on high impact creative in media channels which reach our ‘mainstreamer’ audience – viewers who are warm to ITV, and increasingly consuming content through streaming.”
Channel 4.0 orders ‘Get In The Van’
Channel 4 digital brand Channel 4.0 has commissioned Get In The Van from Belfast indie Stellify Media and Birmingham-based Acclaimed Content.
The 6 x 20-minute series follows two teams as they compete to find three extraordinary strangers of diverse looks, shapes, sizes, and behaviours, and get them to travel round with them in a Transit Van, before a final showdown at dusk where we see who’s won.
Matthew Worthy, joint MD, Stellify Media said: “Please watch Get in the Van as soon as you get the chance. It’s an outrageous idea from Sam Pollard, beautifully crafted by Acclaimed Content, and led by America and Spuddz, the smartest, funniest, most ridiculous people I have met all year.”