TBI’s 2023 Predictions: Mikiko Nishiyama, EVP, Nippon TV

Mikiko Nishiyama

As the new year gets underway, TBI talks to some of the biggest names in the global TV industry to get their thoughts on the major trends and best shows coming up in the next 12 months.

Here, Mikiko Nishiyama, EVP of International Business Development at Nippon TV in Japan talks co-productions, ad-support and the Metaverse.

What is the biggest growth area for your company this year?

Co-productions with global partners for scripted and unscripted.

What is the key trend going to be in 2023?

More ad-supported platforms, more social media trends influencing other content production.

What is your New Year’s resolution and why?

Be flexible but speedy and to cope with the unstable situation around the world.

What will be the biggest headline in 2023 and why?

AI everywhere; more retailers will use AI and Metaverse.

What show are you most looking forward to in 2023?  

Monster, directed by Hirokazu Kore-eda (Shoplifters), which is based on the screenplay by Yuji Sakamoto (Mother).

Read more from TBI’s 2023 Predictions


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