BritBox International grows 300% in three years to hit 3m subs

Murder In Provence

BritBox International, the joint-venture streaming service operated by BBC Studios and ITV Studios, has hit three million subscribers.

The addition of around 400,000 new subscribers over the past year represents a 15% growth for the service and comes on the heels of BritBox’s most recent expansions into Sweden, Denmark, Norway and Finland, as well as its launch on Amazon Prime and Apple channels in Australia. BritBox is also available in the US, Canada and South Africa.

BritBox International had previously announced subscriber milestones of 1 million in March 2020, 2 million in July 2021, and 2.6 million in March 2022, with the service having grown by 300% in under three years. The company said that its subscriber growth had been “fueled by its content and market investment strategy.”

By way of comparison, Nordic streamer Viaplay, which recently went DTC in North America, currently has around 7.3 million subscribers across 11 markets.

The streamer has also begun to ramp up its slate of original co-productions, which includes titles such as Stonehouse and Why Didn’t They Ask Evans?, and co-commissions Sister Boniface Mysteries and Murder in Provence.

This week, BritBox International also announced that it was working on a co-production of the Agatha Christie novel Murder Is Easy with the BBC, while other upcoming titles include Archie, starring Jason Isaacs as Cary Grant, and Payback, the Jed Mercurio crime thriller that has just struck pre-sale deals with European broadcasters NPO Netherlands, Cosmote Greece and RTÉ Ireland.

Reemah Sakaan, CEO of BritBox International said that the subscriber growth “underlines how British television and talent continue to be a gold standard for quality around the world” and “illustrates how there is room for distinct targeted services to find and grow loyal audiences.”