Asia Pacific pay-TV revenues predicted to drop to $26bn by 2028

Asia Pacific pay-TV revenues are predicted to decline to $26bn by 2028, according to Digital TV Research.

This figure is $1.6bn less than 2022, with pay-TV revenues expected to drop in 10 countries in the region, including Japan, which will be down by $889m and China, down by $309m, between 2022 and 2028.

India, however, is predicted to add $153m to overall pay-TV revenue by 2028.

Meanwhile, digital cable is expected to lose $1.15bn between 2022 and 2028, with analog cable down by $382m and satellite TV by $494m over the same period.

Simon Murray, principal analyst at Digital TV Research, said: “IPTV revenues will overtake digital cable in 2023. IPTV revenues will climb by $481m between 2022 to 2028 to $11.26bn.”