Endeavor in ‘advanced talks’ to acquire World Wrestling Entertainment

LA-based talent group Endeavor is in “advanced talks” to acquire World Wrestling Entertainment (WWE), according to reports.

The proposed deal would see Ari Emanuel-led Endeavor taking a 51% stake in WWE according to Reuters, with existing shareholders in the wrestling firm retaining a 49% stake.

WWE shares have risen more than 30% in the past three months as takeover talk has increased, with the company worth around $11bn.

An acquisition would be the latest shift from Endeavor’s traditional line of business, which had centered on representing TV and film talent.

That approach led to Endeavor to start investing in production, but the move resulted in a long-running dispute with the Writers Guild of America (WGA), which was concerned that the growing focus on production was not in the best interests of talent on its books.

Endeavor agreed to divest 80% of its scripted interests in 2021, ultimately selling Endeavor Content to South Korean media giant CJ ENM.