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TBS to make Japanese version of hit Banijay format LEGO Masters
Banijay Rights has unveiled a new adaptation for competition reality format LEGO Masters, after a landmark agreement with Japan’s Tokyo Broadcasting System. Under the deal, TBS will produce and broadcast a first season of the format – the third version to air in Asia following adaptations by MBC in South Korea and Shenzhen TV in China.
Rashmi Bajpai, EVP sales Asia, Banijay Rights, who negotiated the TBS deal with her team, said: “LEGO Masters is a masterstroke of a global format that continues to provide uplifting viewing to audiences worldwide. We’re thrilled to land this deal with TBS, in what is yet another milestone format negotiation for our company in Asia.”
With production now underway, Kunihiro Aso, producer, contents solution department, TBS, added: “I am honoured to produce the Japanese version of LEGO Masters. I am looking forward to working with Banijay Rights and not only learn about the production of the show, but also closely examine the essence of creation behind it.”
LEGO Masters is a firm hit globally, with this order following a recent coproduction between TV Markiza in Slovakia and TV Nova in the Czech Republic. The format has now been ordered by a total of 19 international broadcasters.