Glow Media & WBITVP crack distribution partnership on ‘The Golden Egg’

Siobhan Crawford

Belgian format firm Glow Media has inked a multi-territory partnership with Warner Bros International Television Production (WBITVP) to produce new competiton format The Golden Egg.

The partnership, which was inked at MIPTV in Cannes this week, will see WBITVP will represent the format in selected WBITVP territories including the UK and Australia.

The Golden Egg is a Free Kings format piloted for Belgian pubcaster VRT. The gameshow sees 100 objects displayed in an immersive studio. The contestants must attempt to find the Golden Egg, the most valuable item, amongst them to take home the largest cash prize.

Andrew Zein, SVP  of creative, format development and sales at WBITVP, said: “The idea and the pilot blew us all away from the first moment Glow Media presented it. We couldn’t be more delighted to partner with them on bringing this to broadcasters across our territories.”

Siobhan Crawford, Glow Media co-founder – and TBI columnist – added: “Belgian content is just so important to the international market and this format just resonates with audiences. Warner are trusted partners plus have an excellent track record with building the brand of Cash Or Trash.”