Apple TV+ orders DreamWorks animation based around Be@rBrick toys

Be@rBrick

Apple TV+ has ordered Be@rBrick, an animated kids & family series based on the Medicom’s collective bear-shaped toys of the same name.

The 13-part series, from DreamWorks Animation and Dentsu, is a “music-driven comedy” about young singer-songwriter Jasmine and her bandmates as they pursue their dreams and inspire others to do the same.

But it won’t be easy to do when living in a world where everyone’s role is chosen for them and where the painted-on look you receive when you graduate from high school determines who you’ll be for the rest of your life. Jasmine realizes that in order for her world to change, she and her friends may have to make it happen themselves.

Meghan McCarthy (My Little Pony: Friendship Is Magic) will serve as showrunner and executive producer, while Alex Almaguer (TrollsTopia) is supervising producer and Taylor Orci (Kipo And The Age Of Wonderbeasts) isstory editor. Athena Hofmann (Curious George) will serve as line producer on the series.

Be@rBrick marks the latest collaboration for Apple TV+ and DreamWorks Animation, folllowing Pinecone & Pony, based on the book The Princess And The Pony by author Kate Beaton; and Doug Unplugs, based on Dan Yaccarino’s Doug Unplugged book series.

It joins an expanding slate of original series and film for kids and families on Apple TV+ including short film The Boy, The Mole, The Fox and The Horse, animated adventure film Luck and Wolfwalkers.