Passion launches UpStream Media to extend FAST and YouTube channel push

Joe Elliot

Tinopolis-owned Passion Distribution has launched a subsidiary to oversee its FAST and YouTube channel operations.

UpStream Media will focus on digital rights management and digital growth opportunities, with Passion’s head of YouTube channels, Joe Elliott, leading the division.

It will manage channels using content from across the Tinopolis umbrella, which includes Firecracker Films, Mentorn Media, Magical Elves, A. Smith & Co. Productions and Pioneer Productions.

UpStream also plans to launch further channels, including one focused on Find It, Fix It, Flog It. Existing channels range from Naked Science, Origin and Filth, to OMG Weddings, with shows including Big Fat Gypsy Wedding and Traffic Cops featuring.

Passion Distribution’s COO, Nick Rees, described UpStream Media as a “turning point” for the business.

“What started as a way of protecting and monetising the content Passion Distribution represents has developed into a business in its own right, we are now managing content specifically for AVOD and FAST very successfully. As well as increasing the lifecycle and value of traditional TV content we will also be working with brands to produce original content for our highly engaged global audiences.”

Elliott said: “This step will allow greater clarity in future conversations as we push for further acquisitions, partnerships and representation opportunities. As a standalone business, UpStream can focus independently on its growth strategy and react quickly to the changing media landscape.”