Global SVOD subscriptions are predicted to rise by 400 million between 2022 and 2028 to reach 1.76 billion, according to Digital TV Research.

The research firm said that this statistic shows that there is still plenty of SVOD growth left and estimates that by 2028, 24 countries will have more than 10 million SVOD subscriptions.

Six US-based platforms are predicted to have 972 million SVOD subscribers by 2028 (55% of the world’s total), up from 711 million in 2022. Much of this fast growth will come from the younger platforms completing their global rollouts, said the firm.

Simon Murray, principal analyst at Digital TV Research, commented: “Netflix will remain the largest platform, despite Disney+ adding 57 million subscribers between 2022 and 2028. Netflix will add 46 million subscribers.”