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Ampere Analysis
Ampere: Facebook closing gap on TV advertising
Facebook is “closing the gap on TV advertising”, with the average site user to soon…
Consumers ‘spend more than ever on TV services’
The average consumer is spending “more than ever before” on TV services by combining pay…
Snapchat users love comedy and sport, shun docs
Snapchat allows content companies to reach young viewers in a way that other social and…
Netflix ‘repositioning as premium channel’
Netflix’s programming spend now matches that of the major premium channels and with geographical expansion…
‘Sports viewing on the decline among millennials’
Interest in sport among young millennials is “on the decline” with many viewers lured away…
Disney deal ‘could propel Netflix into sports’
Selling up to The Walt Disney Company could give subscription on-demand service Netflix a route…
SVOD-only households on the rise
The proportion of homes ditching traditional TV and exclusively taking an SVOD service is on…
Netflix plots fully localised Polish service
Netflix has revealed plans to fully localise its on-demand service in Poland, striking back at…
SVOD users ‘turning away from pay TV’
SVOD consumers watch more TV than pay TV-only homes and are increasingly turning way from…
Brexit strategies
The United Kingdom’s decision to leave the European Union is one of the most seismic…