Ampere Analysis

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Ampere: Facebook closing gap on TV advertising

Facebook is “closing the gap on TV advertising”, with the average site user to soon…

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Consumers ‘spend more than ever on TV services’

The average consumer is spending “more than ever before” on TV services by combining pay…

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Snapchat users love comedy and sport, shun docs

Snapchat allows content companies to reach young viewers in a way that other social and…

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Netflix ‘repositioning as premium channel’

Netflix’s programming spend now matches that of the major premium channels and with geographical expansion…

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‘Sports viewing on the decline among millennials’

Interest in sport among young millennials is “on the decline” with many viewers lured away…

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Disney deal ‘could propel Netflix into sports’

Selling up to The Walt Disney Company could give subscription on-demand service Netflix a route…

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SVOD-only households on the rise

The proportion of homes ditching traditional TV and exclusively taking an SVOD service is on…

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Netflix plots fully localised Polish service

Netflix has revealed plans to fully localise its on-demand service in Poland, striking back at…

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SVOD users ‘turning away from pay TV’

SVOD consumers watch more TV than pay TV-only homes and are increasingly turning way from…

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Brexit strategies

The United Kingdom’s decision to leave the European Union is one of the most seismic…