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Mattel
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NBC starts up ‘Hot Wheels’ show from Endemol Shine NA & Workerbee
NBC in the US has ordered a car makeover competition series based on Mattel’s toy…
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Mattel hires NBC alum Phil Breman to lead live action TV
US toy manufacturer Mattel has appointed former NBC exec Phil Breman as VP of live…
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Kids round up: Netflix boards ‘Thomas and Friends’; Disney+ revives ‘The Mighty Ducks’; Kidoodle.TV signs up for ‘Yu-Gi-Oh!’
Netflix steams off with Thomas and Friends in US Netflix has acquired the streaming rights…
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Mattel names Ynon Kreiz CEO
Mattel has appointed ex-Maker Studios and Endemol Group boss, Ynon Kreiz, as CEO. The move…
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Mattel content chief exits for NBCU
Mattel chief content officer Catherine Balsam-Schwaber has moved to NBCUniversal (NBCU) in a move that…
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Mattel & Fullscreen launch video network
Mattel has announced a partnership with Fullscreen to launch Fullscreen Family, a “brand-safe video network”….
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Boat Rocker, Fisher-Price co-developing original
Canada’s Boat Rocker Media and toyco Fisher-Price are co-developing an original series based on a…
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Henson hires kids TV veteran Maizes
The Jim Henson Company has hired Sarah Maizes as vice president of children’s entertainment. In…
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Mattel nabs Google Americas boss for CEO post
American kids entertainment company Mattel has hired the president of Google’s Americas business to become…
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Mattel’s Amazon series WellieWishers lands on Televisa
Mattel’s distribution division has sold its WellieWishers series to Televisa in Mexico. The animated kids…