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Mattel
Mattel hires ex-Warner Bros. exec for sales
The content arm of US toy giant Mattel has hired a former Warner Bros. business…
TBI Kids Survey 2016: what is the most impressive and original kids show out there today?
Asking kids TV executives to name the most impressive show out there (not one of…
Mattel creates new content studio
Hit Entertainment parent Mattel has launched Mattel Creations, a new central content unit that will…
Amazon making American Girl kids specials
Amazon has inked a deal with doll brand American Girl and will make a series…
Retooled Bob lands global homes
France 5 and Turner Broadcasting System in the UK are among buyers of the rebooted…
DHX, Mattel team for new Bob, Fireman Sam
DHX Media and Mattel are joining forces to make new multiplatform content based on the…
Mattel/Hit, 9 Story to reboot Barney, Angelina
Mattel and subsidiary HIT Entertainment have partnered with Canada’s 9 Story Media Group to relaunch…
Mattel CEO resigns as profits plunge
The chairman and CEO of Hit Entertainment’s parent company, Mattel, has resigned after weak sales…
Mattel restructures Hit distribution unit
Toyco Mattel has unveiled a new distribution structure and strategy for its children’s content arm,…
WWE, Mattel grapple with toon
Sports entertainment company WWE and toyco Mattel have tag teamed on a 26-part animated shortform…