Exclusive: Taking the long view on factual shortform

Shortform factual content is growing fast, but how does it fit into the kaleidoscope of other programming out there? Andy Fry finds out. There’s no lack of shortform factual storytelling in the world. With the emergence of social platforms like YouTube, Facebook, Snapchat and TikTok, the last two decades have seen an endless outpouring of […]

YouTube global originals boss moves to Pinterest

Social media firm Pinterest has appointed YouTube’s global head of originals, Nadine Zylstra, as global head of programming and originals. In the newly created role, Zylstra will build and drive Pinterest’s programming and originals strategy. The company said that she will also be responsible for “driving innovation in content development and distribution, and leading and […]