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Snapchat
1 min read
NBCU pumps $500m into Snapchat IPO
NBCUniversal has invested US$500 million in Snapchat’s IPO last week as the latest phase of…
1 min read
Snapchat users love comedy and sport, shun docs
Snapchat allows content companies to reach young viewers in a way that other social and…
1 min read
Discovery and Snapchat seal social deal
Discovery is to provide premium short-form video content exclusively for US users of social media…
1 min read
BBC and Snapchat team for Planet Earth II
BBC Worldwide will launch exclusive Planet Earth II content on Snapchat a day ahead of…
1 min read
Fear the Walking Dead returns with ‘Snapchat Lens’
AMC Global has teamed up with Snapchat to create an exclusive Fear the Walking Dead…
2 min read
AMC: data anaylsis not useful for commissioning
Netflix-type analysis of viewing data is not useful in helping content providers decide which projects…
1 min read
MTV rebooting Cribs for Snapchat
Viacom cable net MTV is bringing back its iconic reality series Cribs, rebooting it for…
1 min read
Traditional brands ‘find Snapchat Discover success’
US millennials usually view well-established media brands, rather than media that targets their generation, on…
1 min read
Comedy Central readies Snapchat originals
Comedy Central has unveiled a nine-strong slate of original programmes for messaging service Snapchat. The…
1 min read
Viacom, Snapchat in ‘unprecedented’ pact
US media giant Viacom has entered into what it describes as an “unprecedented global partnership”…